MIT Technology Review publishes bi-monthly reports on the intersection of technology and business.
The Business Report gives executives and entrepreneurs consistently valuable insights into how emerging technologies can transform companies, disrupt markets, or create entirely new industries.
The increasing power of data analysis technologies is giving companies more opportunities to understand what their customers want and need. Whether they’re scouring transaction records and Web clicks or newer sources of information, such as physical data from sensors and smart phones, companies are trying to improve their customer service and increase sales. The challenge is in choosing which data to crunch and how to act on the results. This month’s Business report: Understanding the Customer, explores the technologies behind this new wave of data analytics and offers case studies of these ideas in action.
May 2011 Special Business Report
- A downloadable special report + charts and infographics
- Profiles on leading companies highlighted in the sector
- Complete WEB access to the special report